10 Ways to Create Mortgage leads

Lead generation is an important part of the sales process. Whether you are a mortgage broker, branch manager, or loan originator, you can always add to your marketing mix to bag more mortgage leads. USE ALL of your lead sources, including customers that have been turned down for financing! An untapped MAJOR source closable loans!

1. Invest in a website that serves as a portal for anyone seeking information on mortgages, which includes potential home buyers and mortgage refinancers.

2. Advertise your service through brochures, flyers and yard signs on For Sale by Owner properties.

3. Connect with divorce, family law and real estate attorneys, and relocation specialists who can direct prospects your way.

4. Team up with a real estate appraiser or a listing agent and a credit rehabilitation specialist (www.RestoreYourCredit2025.com – No cost to the agent) to cross-sell each other's services.

5. Use Craigslist for mortgage marketing - create an attractive posting and make sure you link your ad to your sign-up form or mortgage information page (as opposed to the home page), to encourage prospects to take action.

6. Tap into the marketing potential of social media. Over 70% of all B2C marketers acquire leads through Facebook, 40% through Twitter and 65% via LinkedIn.

7. Use email marketing to keep existing customers interested in your offerings, while also using the opportunity to win referrals. An email rewarding existing customers for referrals is a proactive strategy.

8. Identify appropriate trade shows where you can advertise your offerings to a large audience.

9. Conduct First Time Homebuyer Classes - Teach the Credit System with the FREE Classroom Training Series provided by RestoreYourCredit2025.com. Advertise the classes and expect 25-30 people show up every time! Do this monthly and never run out of new prospects and future qualified pipeline applicants!

10. Attend local fundraisers, business meetings, town hall meetings, check bulletins in local stores, and turn them into networking events for yourself. Start off by handing out your business card and marketing material/ instructions to an identified network of clients and future referral business.

Bruce McInnis

President/CEO

Restore Your Credit 2025